Time to get your networking chops in shape. The thought of ‘peopling’ in large crowds can be anxiety inducing. Especially now that most of us work remote or hybrid, having to strike up a conversation IRL (in real life) seems daunting. With Zoom, Teams, Hangouts, etc. being our new norm, how the heck do you naturally strike up a conversation, you know, face-to-face in human form without feeling awkward?
Here are a few tips to feel confident going into your next big conference PLUS how to actually network successfully and make a lasting impression.
LOOK YOUR BEST, FEEL YOUR BEST
Prepare the week leading up to your event/conference/summit. Plan what you’ll wear from head-to-toe. Make sure to try on every option you’re thinking about. Don’t just try on the clothing, put the shoes on, the jewelry, the bag, etc. The head-to-toe look that feels the best on you is what you’ll wear. Keep this look set aside with all your accessories. Make sure all your beauty appointments are done ahead of time like mani-pedis, hair, spray tan, etc.
INTRODUCTION PRACTICE
This may sound silly and not necessary but trust me, it makes it a lot easier because you have to account for nerves hitting you. Practice this in front of the mirror. Always say your First and Last name (this makes you memorable). You can lead with what you do after or try something more impressionable…lead with how you transform your clients. Remember, the key is to be memorable. And for the love of baby kitty meows, learn how to give a firm handshake – no weak ass limpy hand or death grips please. Although most people don’t really handshake these days, learn how to give a proper one just in case.
HYDRATION AND STARVATION
Unless this is an event that specifies they are providing food, make sure you don’t arrive hungry. This can lead to becoming hangry or having a rumbling stomach which may cause you to leave your event early. Pack a few power bars or bags of nuts in your bag for safety measure. Stay hydrated while you’re networking. And I don’t mean throw down a bunch of alcoholic drinks. Nobody wants to talk to the drunk girl.
HOW TO CONTACT YOU
Most people don’t have business cards anymore. I’m bummed because I used to love designing unique cards that make an impression. But nobody wants to carry around a bunch of cards now. Make sure to have an electronic card that people can scan from your smartphone. BLINQ is a great way to create one of these.
APPROACHING SOMEONE
A handshake is nice but optional here. Say ‘hello, I’m [your first and last name]’ and ask who they are. After a person is finished introducing themselves and their business, share what you do. BONUS, share how you transform your clients lives. Eye contact shows that you’re interested, it’s polite, and automatically engages you in the conversation. Keep eye contact until you leave the conversation.
If you feel the conversation doesn’t go anywhere else, politely say “It was nice meeting you,” then move onto the next person. No need to stick around. If you’re having a great conversation but don’t want to lose time networking with others say, “I’d like to continue our conversation further. Can we speak towards the end of the event or can I give you a call tomorrow?”
The point of getting out amongst like-minded people is to network. Try not to get comfortable or stuck with one or two people the entire time.
POST CONFERENCE FOLLOW UP
Follow up the next day with people you are interested in developing a connection with via DM, text message, email or phone call. Share how nice it was to meet at the event. If you want to add them to your newsletter or email list – ask if it would be okay to add them. Most times they’ll respond positively. If you can, send a thank you note to the host of conference/summit/event.
* Photos from Building a Boss Summit