Empowering ambitious women to become influential leaders with a legendary brand by elevating and activating their personal brand power

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The catalyst in my personal brand journey

It’s been an incredible 20 years of consulting, coaching, mentoring and co-creating with entrepreneurs, founders, leading experts and executives in travel, fashion, beauty, wellness, luxury real estate and lifestyle spaces.

When I was in the toughest situation ever in my life I had no idea that creating a personal brand was going to be the catalyst to getting me out of that situation.

I had to start from ZERO at age 41. Due to an unexpected divorce, moving in with my mom to a new city with no network and heart broken. All I had was a blog collecting dust, racks of clothes, tons of shoes and a lot of accessories.

I binged shopped the first 2 months of my divorce-a-coma to numb out all the pain. And frightfully snapped out of it when I looked at my bank account and there was $100 left. I had no job, no income either. I knew I had to do something but what?

I had no idea that focusing on personal branding was going to create a movement and cultivate a community when I declared that I was going to do a Shop My Closet for 365 Days Challenge.

My BRAND was established in that moment. What transpired after that is nothing short of a miracle.

I grew my personal blog into a widely read digital magazine (100k monthly readers), amassed a huge IG following and created an influential brand that ignited my business in ways I never knew were possible.

Many opportunities happened from being an on-air TV style correspondent to hosting live events for big brands, styling celebrities for press shoots, fashion editorial stylist for a San Diego travel magazine, being a cast member on a dating reality show, co-authoring an Amazon best seller book – and having my brand featured on the side of a luxury bus in Hollywood, plus so much more!

Recovering Perfectionist

"The biggest flex is honoring your desires, your passions, your convictions and your dreams."

There was never a ‘perfect’ time when I started a new brand/business. I had 6 total that I actually count as legit businesses.

The only sure thing I had going for me was this crazy drive to give these ideas life. I just knew deep in my soul that I couldn’t live with myself if I didn’t at least try.

We lead by taking messy action, learning from it, and making it better for the next go around. This is what makes me a great leader, trailblazer, coach and mentor.

My Mission

I believe every woman can do incredible things in this world. YET we allow limiting beliefs, fear and judgment block our sparkle. I’ve done this plenty of times.

Maybe you’re in a place where your internal isn’t aligning with your external self. Or maybe you know your life is supposed to be bigger or different than it is currently.

You know something needs to change.

The biggest gap I see is showing up in your fullest signature self. You have done some incredible things in this world but nobody knows.

I’m here to empower you to step into your legendary brand essence and show up online and IRL feeling confident about being YOU.

I use a mix of intuitive + holistic strategy to set you up for long-term success (without burnout) as you evolve in life and business.

LET'S WORK TOGETHER

Fun Facts

I’m half Chinese and half Romanian, that makes me Romasian? My mom is Chinese and my dad’s side of the family is Romanian but moved to Germany then to California. Allegedly my great grandfather (dad’s side) was born in Transylvania, so I might be part vampire.

While having a conversation, I will pick up on a word or phrase you say, then sing back a song that has that word or phrase in it. It’s a weird talent I have. Maybe too many years of singing karaoke.

I’m GenX and can sing every word to most commercial jingles and sitcom theme songs from my childhood.

If I wasn’t doing what I do now, I’d be a comedic actress or a perfume influencer/sommelier.

I might love animals more than humans. I tend to have cats mostly but if I could, I would have 2 cats (I do now), 2 dogs, 1 bunny, 2 chickens, 2 goats, and maybe 2 little piggies.

On my 3rd marriage, my first 2 I married the typical ‘bad boy’ not husband material. I don’t have any kids. I thought I would have at least one but it’s okay.

I used to lie about my age and say I was a lot younger. Now I love sharing my real age because people think I’m a lot younger. Ironic.

The reason why I love luxury designer brands is the art and craftsmanship behind their pieces – and the quality. Not for status like most people think.

I have the most insane jewelry collection from costume to fine. I could literally open a small jewelry shop with what I own.

I’ve outlined a fiction book based off my experience of being on my 20 year high school reunion committee and the reunion itself. It’s one book I want to complete, have Reese Witherspoon include it in her Book Club and turn it into a movie or limited series.